Sports Shades Online Privacy Notice
Sports Shades Online respects your privacy and treats your data securely and with the utmost respect in accordance with the General Data Protection Regulation (GDPR).
We won’t use your data for marketing purposes, we never share it with anyone and we only store it for as long as is necessary. Customer records such as order details are kept for future claims or information and tax purposes. HMRC recommends they are kept for 7 years.
We do not store any payment card information and the third party secure card payment processors we use comply with GDPR and the latest industry security compliances as do we.
You can request for your data to be removed from our systems at any time by emailing firstname.lastname@example.org or by calling 01704 532367 or by writing to our office at:
Sports Shades Online, 7 Grange Road, Southport, Merseyside, UK, PR9 9AB
Please speak to us first if you have any questions or concerns about the way in which we process personal data. Telephone 01704 532367 or email email@example.com or write to us at 7 Grange Road, Southport, Merseyside PR9 9AB.
You have the right to complain to the Information Commissioner’s Office (ICO ) if you have a concern about our handling of your personal data which you do not think we can resolve. You can contact the ICO at https://ico.org.uk or telephone them on 0303 123 1113 or write to them at:
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, UK
The GDPR provides the following rights for individuals:
· The right to be informed
· The right of access
· The right to rectification
· The right to erasure
· The right to restrict processing
· The right to data portability
· The right to object
· Rights in relation to automated decision making and profiling.
Who we are
The pages on the Sports Shades Online website (‘’the Website’’) are published by Mayer & Mayer Optometrists Ltd. , a company registered in England and Wales with company registration number 05419445, whose registered address is at 7 Grange Road, Southport, Merseyside PR9 9AB.
Sports Shades Online respect your right to privacy and will process personal information you provide only in accordance with the General Data Protection Regulation (GDPR).
The information collected and how it is used
Sports Shades Online will not collect any information about individuals, except where it is specifically and knowingly provided by them.
When you visit Sports Shades Online, Sports Shades Online’s web server collects some basic information such as your browser type, IP address, internet service provider’s name, which pages you accessed on the site and when. Sports Shades Online will also collect via Google Analytics anonymised details about visitors to the Website for the purposes of aggregate statistics or reporting purposes. However, no single individual will be identified from the anonymised details collected for these purposes.
Sports Shades Online and Google use this information to provide you with and maintain the quality of the Website and to analyse the use of the Website in order to help guide improvements. Personally identifiable information is not automatically collected.
Third-party use of information
Except as described above, Sports Shades Online will not disclose, sell or rent your personal information to any third party.
However, if a third party acquires all (or substantially all) of Sports Shades Online’s business and/or assets, Sports Shades Online may disclose your personal information to that third party in connection with the acquisition. Sports Shades Online may disclose your information where required to do so by applicable law, by a governmental body or by a law enforcement agency.
Finally, Sports Shades Online may also collect anonymised details about visitors to the Website for the purposes of aggregate statistics or reporting purposes. However, as stated above, no single individual will be identifiable from the anonymised details collected for these purposes.
Whilst Sports Shades Online take appropriate technical and organisational measures to safeguard the personal information that you provide, no transmission over the internet can ever be guaranteed secure. Consequently, please note that the security of any personal information that you transfer over the internet to Sports Shades Online cannot be guaranteed.
Third party sites
The Website may contain links to other websites operated by third parties. Please note that this privacy statement applies only to the personal information that Sports Shades Online collect through the Website and Sports Shades Online cannot be responsible for personal information that third parties may collect, store and use through their website. You should always read the privacy statement of each website you visit carefully.